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Social Media
Our belief is that social media is the mechanism to create a virtual uprising for an issue, campaign, politician or brand. We start out by analyzing your social footprint and build a robust set of tools to provide you with design, content and, when needed, reputation management to position you above the noise by micro-targeting key influencers to get your message out to the masses.
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Public Relations
We build awareness by crafting and sharing news via press releases and targeted direct media influencer outreach. We search millions of posts, tracking coverage across traditional and social media outlets. Our solution monitors the conversation, mining the data across the entire social world by tracking and monitoring sentiment, social performance, and engagement as it is occurs in real-time.
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Big Data & Analytics
We take a mathematical approach to design an evaluation model that allows us to gauge opportunities based on their potential returns. Ultimately, this approach evolved into our SM Opportunity Evaluation Solution, a model that leverages big data and analytics to measure the approximate output (traffic) based on a finite set of inputs.
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Government Relations
We engage in Government Relations as part of a complete outreach campaign. We influence both public and government policy ranging from local, regional, national, to a global scale. Teamed with a robust digital advocacy approach, we ensure client interests are affected by government leaders from the state-house, to the Capitol, to the White House.
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Positioning & Influence
We use data and unique algorithms to identify the best influencers. Our comprehensive platform has profiles for over 10M influencers across every major social channel, making this the largest such database existing in the world today. We have the ability to search for influencers by name or detailed audience demographics to position our clients’ issues with the right audience.
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Federal Marketing
Some classify Federal Marketing as federal business development but, in reality, it’s not that simple. Federal Marketing focuses on strategic positioning rather than the one-time sale to the government. We focus on the near-term opportunity while simultaneously positioning clients for sustained success with one goal in mind; build a robust federal pipeline and establish our client as a vendor of choice to drive government sales.
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Digital Production
Our in-house digital team can storyboard and create impactful, meaningful videos. Data shows that video converts 10x better than any other medium. Our creative technologists create insightful, visually appealing content to fuel our strategy. Our visualizations are designed to provide actionable insights as quickly as possible to key decision makers.
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Brand Acceleration
We create a dynamic environment for data-driven marketing and growth services. Our Business Acceleration services enable companies to move quickly through their lifecycle. From an initial idea to business formation, proof of concept, marketability and commercialization, our team can integrate all stages of start-up development. We leverage our tools to build brands for success and/or investment.
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E-Fundraising
Our e-fundraising solution is a tool that can make effective use of social media, email, web, or geo-targeting. Our campaigns align influencers with targeted issues to raise money for an initiative leveraging social media and other similar platforms. Our solution excels due to peer-to-peer techniques as well as influencer involvement and micro-targeting those identified via data and analytics.
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Innovative Technology
We look to get information into the hands of those who need to consume it. Smartphones are winning the race as the tool of choice. We utilize cross-channel custom media to drive brand awareness/issue advocacy across mobile with micro-targeting campaigns. Today, 70% of users use their smartphone every 5 minutes throughout their day.
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Smart Phone Revolution
There are 2.9B smartphone subscriptions today; by the year 2020, 90 percent of the world’s population over six-years of age will have a mobile phone, making them the most important outreach tool.
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Algorithm-Powered Tools
We identify the right audience by using our proprietary algorithm-powered SM Influencer Score. Our score is validated by up to the minute data and analytics, to identify and qualify the right decision makers, stakeholders, and elected officials to advance your issue, cause or brand.
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Real-Time Solutions
Social sentiment rising? Sudden emergency? Press exposure? Our team can engage in real-time and help you shape the narrative and amplify your message during viral spikes. We can help ward off paralyzing rumors and help you maximize exposure across the virtual world.
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Geo Targeting
Location is one of the most valuable data-points in determining relevance. We can leverage the pin-point precision of hyperlocal targeting in a precise location, to the nearest foot. Our solution allows us to learn from an individual’s behavior, as well as target the key audience, buyer, or constituent.
