We provide location-based intelligence identifying interests and affinities, based on attendances at geo-targeted events and activities.
We use technology solutions, including algorithms, business rules and machine learning to verify attendance, lifestyle, and intent.
We utilize data to garner behavioral analytics for strategy, competitive insights, and geo-targeting campaigns.
SM Location can geo-fence events, activities, and places, and identify who was at an event. We can filter the data to micro-target specific demographics from the crowd by segmenting for personalization, audience targeting, campaign attribution and analytics reporting.